AD UNUM Experience · Business & Career · Corporate Training

Training your company puts to work the very next day.

Six modular programs for SMEs, built around the real challenges of running a business today: leadership, artificial intelligence, talent, sales, people energy and business continuity. No theory you’ll forget within a week: experience, on-the-job application and measurable results, with the Ad Unum method.

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Delivered in person, online or hybrid · open-enrolment or dedicated in-company editions · courses delivered in Italian, English or Spanish.

0%of Swiss SMEs name the shortage of qualified staff as their number-one challenge

0%want to integrate AI within the year — yet only 18% have a structured plan

1 in 2family businesses will face a succession without a formalized plan

Why

Most corporate training is something you listen to. Ours is something you do.

A one-day motivational event evaporates within a week. That’s why every course we run is a journey: 5 three-hour modules spread over 5–8 weeks, with real application assignments between sessions. Change happens inside your company while the course is still running — and every session picks up from what actually happened.

The Ad Unum method

Experience. Reflection. Commitment.

Awareness

Every program starts with an honest self-assessment: where we really stand, with measurements, not impressions.

Foundations

A few key models, immediately turned into working tools: canvases, checklists and ready-to-use grids.

Practice

Simulations, role-plays and labs built on participants’ real cases. In the room you try things — you don’t just listen.

Integration

Between modules, you apply it at work. Every session opens by revisiting that experience.

Transformation

Each course closes with a 90-day plan, a commitment made in front of witnesses and follow-up included.

The six programs

Six areas. The ones that matter most to SMEs, today.

Course 01

Leadership Ad Unum

Leading people toward a single direction

A formalized vision that guides the team’s decisions even when the owner isn’t in the room
Delegation designed with boundaries and indicators — delegation that holds
Difficult conversations finally held, with a method

For: entrepreneurs, CEOs, senior management
Outcome: a 90-day leadership plan already shared with your key people

Course 02

AI & Business

From experiments to strategy

An automation prototype built in class on YOUR process — and measured back in the company
Security and compliance (Swiss nFADP/GDPR) with an applied checklist and a ready-to-use internal policy
A 6–12 month AI roadmap with owners, budget and indicators

For: management and process owners, no technical background required
Outcome: from scattered experiments to a strategy

Course 03

Talent

Attract, develop, retain

An authentic employer brand, even without a structured HR function
Structured interviews that assess what matters and win over the best candidates
Onboarding, growth paths and a retention plan for your key people

For: entrepreneurs, HR, team leaders
Outcome: people management upgraded from an administrative function to a strategic lever

Course 04

Selling Value

Consultative selling and negotiation

Your sales process redesigned: where value leaks between first contact and signature
Proposals rewritten in value terms — in a lab, on your real proposals
Negotiation trained through simulations: defending your margin instead of giving it away

For: entrepreneurs, sales managers, senior salespeople
Outcome: a 12-month sales plan with numbers and owners

Course 05

Company Energy

Wellbeing, resilience and sustainable performance

Spotting the signals of overload before they turn into absences and resignations
The leader’s personal protocol: recovery, focus, boundaries
Organizational conditions that generate engagement — and can be measured

For: entrepreneurs, executives, managers with people responsibility
Outcome: a 90-day organizational wellbeing plan

Course 06

Business Continuity

Generational handover and succession

The three layers of succession — ownership, governance, management — finally untangled
Every option assessed without taboos: family, management, sale
Successors prepared, outgoing leaders supported: the human side of the handover

For: owner-entrepreneurs, families, designated successors
Outcome: a written, shared succession roadmap

The benefits

What actually changes.

For management

Less dependence on the owner: delegation that holds and a team that decides
Faster, more consistent decisions, guided by a shared vision that acts as a compass
Margins defended at the negotiating table and a measurable sales process
AI adoption with measured returns and managed risks — not scattered experiments
Business continuity: succession and key people handled before they become emergencies
Every course closes with a 90-day plan: your training investment becomes verifiable

For your people

Clear roles and responsibilities: everyone knows who decides what, and by which criteria
Regular feedback and growth paths: people know where they are headed
Less time lost on repetitive tasks: AI removes the boring work, not the job
Sustainable workloads and overload signals caught in time
Concrete tools — canvases, worksheets, protocols — that stay in the company
A workplace where difficult conversations happen, and happen well

The formats

Designed to fit the diary of people who work.

Modular journey

5 three-hour modules, one every 7–10 days, plus an online follow-up at 60–90 days. 15 hours in total that never bring the company to a halt.

In-house

Dedicated to a single company: cases, examples and plans calibrated to your context. Management works on its own plan, together.

Open enrolment

Groups of 6 to 14 participants from several companies: peer-to-peer exchange as a learning multiplier.

In person, online or hybrid

Same structure, same experiential quality. Full materials included: handouts, worksheets, certificates.

Combined journeys

Lead and Grow (Courses 1+3) — to structure your organization and your team.
Compete Today (Courses 2+4) — to innovate processes and drive sales growth.
Built to Last (Courses 5+6) — for the resilience and future of your business.
Ad Unum Business Journey — all six courses in sequence, over 12–18 months.

How to start

Four steps, zero upfront commitment.

No pre-packaged deals: we start with a frank conversation about your priorities, and a proposal follows only if there is clear value to build.

Discovery call

30–45 minutes, free of charge: we listen to your priorities and tell you frankly whether and how we can help.

Tailored proposal

A single course, a package or the full journey: a written proposal with objectives, calendar and investment.

Delivery

The modules go into the diary. Between sessions, application in the company is already the first result.

Follow-up and review

At 60–90 days we review the plans one by one: what got done, what needs recalibrating.

FAQ

Frequently asked questions

How much time do participants need to invest?

15 classroom hours per course (5 three-hour modules, one every 7–10 days) plus 30–60 minutes a week of application at work — which is not extra time: it is real work, done better.

Do I need a technical background for the AI & Business course?

No. You need to know your own company; the method takes care of the rest. The lab is guided step by step and every participant works on their own real process.

Are the courses suitable for small companies too?

They are built for SMEs: cases, examples and tools designed for organizations of 5 to 250 people — not big-corporation material scaled down.

What does the company keep after the course?

Beyond the skills: handouts, completed worksheets (vision, delegation contracts, roadmaps, 90-day plans), an accountability partner for each participant and the follow-up included.

In which languages are the courses delivered?

Courses are delivered in Italian, English or Spanish — in person or online, across Switzerland. Training materials are provided in the language of delivery.

First step

Let’s talk about your business.

A 30–45 minute discovery call, no strings attached: your priorities, the most suitable programs, a clear idea of how to start.